Career in Retail Management
Retail involves the distribution process of the product from manufacturer to ultimate consumers via short and convenient channels, i.e., retailers.
Pantaloon, Wallmart, Subhiksha, Shoppers Stop, Pyramids, Bharti, Reliance Fresh etc. are some top most retailers in India. Shopping complexes, Malls, Multiplexes are spreading not only in metropolitans but in newly developing cities aswell.
To keep track of the marketing ethics involved in retail, it needs trained professionals to manage their outlets.
Employment Opportunities in Retail :
India is one of the top ten emerging retail markets all over the globe. There are approximately 4.3 million retail outlets spread over the nation.
According to Retail Association of India ( RAI ), there is a demand for 1.25 million retail personnel which will go up to 3.25 million by the Year 2008 – 2009.
The retail trade industry is predicted to add 2.1 million new jobs between 2002 and 2012, an increase of 14% ( U.S. Bureau of Labor Statistics ).
While the retail industry offers professional opportunities in functions common to all other management functions like finance, information technology and human resource management, it offers two major professional paths unique to the industry, i.e., inventory planning and buying.
Retail Industry has huge demand for quality managers to implement their marketing and sales strategies. It demands good time management skills, leadership qualities, good communication skills, decision making abilities, better team effort and strong marketing awareness with their personnel.
Employers look for people who enjoy working with others and who have the tact and patience to deal with typical customers. Among other desirable characteristics are an interest in sales work, a smart personality and the ability to communicate clearly and effectively.
The multilingual characteristic may be helpful for employment in communities where people from various cultures visit to shop. Marketing and Sales are the building blocks of retail Industry.
It offers career in the position of Retail Manager, Purchasing Manager, Store Manager, Customer Service Representative, Data Processing Executive, Floor Supervisor, Retail Salespersons and so on.
Majority of career opportunities are also emerging in Corporate Planning, Trend forecasting, Project Management – Store Construction and Customer Relationship Management ( CRM ) as well.
Institutes / Universities offering Courses in Retail Management :
The emerging boom in retail industry has forced the academic institutions to offer Programs in Retail Management. The Retail Management is a professional Program which prepares a graduate to enter in the field of Retailing.
Various Degree and Diploma Level Programs are running in India by academic institutions to cater the needs of the Retail Sector.
MBA ( Retail Management ), Post Graduate Diploma Program in Retail Management ( PGPRM ), Post Graduate Program in Retail Communications Management ( PGRCM ), Post Graduate Diploma in Retail Management ( PGDRM ), Post Graduate Program in Retail ( PGPR ) and Diploma in Retail Management ( DRM ) are some good options.
It develops a broad and in – depth understanding of all aspects of retail management, not only retail outlets and the support activities, but also retailing sector in the broad context of the economy.
Retail Management Course Contents :
Indian Retailing Environment, Electronic Retailing, Marketing Research, Retail Selling, Mall Management, Merchandising Management, Retail Purchasing, Retail Pricing, Retail Organization, Retail Management, Consumer Behavior, Management Information System, Supply Chain Management ( SCM ) etc.
List of Universities / Institutes :
| S. No. | University / Institute Name | Course | Address |
|---|---|---|---|
| 1 | Andhra University | MBA ( RM ) | Andhra University, Vishakhapatnam - 530 003, Andhra Pradesh, India, Website :www.andhrauniversity.info. |
| 2 | Anna University | MBA ( RM ) | Anna University, Chennai - 600 025, Telephone No : 044 - 22203331, Fax : 044 - 22354450, Website :http://www.annauniv.edu/cde/mba.html. |
| 3 | Narsee Monjee Institute of Management Studies NMIMS | MBA ( RM ) | V. L. Mehta Road, Vile Parle ( W ), Mumbai - 400 056, India, Telephone No : 022 - 26134577 / 26183688, Website : http://www.nmims.edu/. |
| 4 | Birla Institute of Management and ( RM ) Technology | PGDM | Birla Institute of Management, Plot No. 5, Know - Technology, Greater ledge Park II, Greater Noida, Noida - 201 306 ( UP ), Telephone No : 0120 - 2323001 / 2 / 10, Fax : 0120 - 2323022 / 25, Website :http://www.bimtech.ac.in/PGDRM.htm. |
| 5 | Institute of Chartered Financial Analysts of India | PGDRM ICFAI | 104, Nirmal Towers Dwarkapuri Colony, Punjagutta, Hyderabad - 500 082, Telephone No : 040 - 55105762, Fax : 040 - 55255761. |
| 6 | IMT Distance and Open Learning Institute, Ghaziabad | PGDRM | IMT Distance and Open Learning Institute, A 16, Site 3, UPSIDC Industrial Area, Meerut Road, Ghaziabad - 201 003, Telephone No : 0120 - 2705621 / 22 / 23 / 24, Website :http://www.imtcdl.ac.in/opgdrm_about.htm. |
| 7 | Indian School of Retail, Delhi | PGDRM | Images Pearl Retail Solutions Pvt. Ltd., Site 2, Pocket OCF, Sector C, Vasant Kunj, Nelson Mandela Road, Delhi - 110 070, Telephone No : 011 - 26125981 / 82 / 83, Website :http://www.indianretailschool.com/aboutus.php. |
| 8 | Institute for Integrated Learning in Management, Delhi | PGPR | IILM Institute for Higher Education Gurgaon, New Delhi, Mobile No : 9350860132, 9350821438, Website :http://www.llim.edu/llam_courses.asp. |
| 9 | KJ Somaiya Institute of Management Studies and Research, Mumbai | PGDM | K.J. Somaiya Institute of ( Retail ) Management Studies and Research, Vidyanagar, Vidyavihar ( E ), Mumbai - 400 077, Telephone No : 022 - 66449300, Fax : 022 - 2515 7219, Website :http://simsr.somaiya.edu/simsrnew/home.asp. |
| 10 | Welingkar Institute of DRM / Welingkar Institute of Management, Mumbai | PGPRM | Management Development and Research, L.Napoo Road, Near Matura ( Central Railway ), Mumbai - 400 019, Telephone No : 022 - 24178300, Fax : 022 - 24097824, Website :http://www.welingkar.org/welingkar/v1/Home/home_flash.asp. |
| 11 | Lala Lajpat Rai | PGDRM | Lala Lajpat Rai Institute of Academy of Management, Lala Lajpat Rai Marg, Mumbai - 400 034, India, Telephone No : 022 - 24922898 / 24980874, Fax : 022 - 24980877, Website :http://www.llim.edu/llam_courses.asp. |
| 12 | Mudra Institute of Communications, Ahmedabad | PGRCM MICA | Shela, Gujarat, Ahmedabad - 380 058, India, Telephone No : +912717308250, Fax : +91 2717308349, Website : http://www.mica-india.net/Academicprogrammes/retailcommunications.html. |
| 13 | National Institute of Business Management, Adyar ( Chennai ) | PG Certificate | Pro - National Management, AG, Institute of Business Anandraj Villa, ( AH ), 7, Second Canal Cross Road, Gandhi Nagar, Adyar, Chennai - 600 020, Fax : 044 - 24422438. |
| 14 | National Institute of Design, Bangalore | PGDPD | National Institute of Design R & D Campus, 12 Link Road, Off Tumkur Road, Bangalore - 560 022, Telephone No : 080 - 23373006 / 23579054, Fax : 080 - 23373086, Website : http://www.nid.edu. |
| 15 | Symbiosis Centre for Distance Learning, Pune | PGDRM | Symbiosis Bhavan, 1065 B Gokhale Cross Road Model Colony, Pune - 411 016, Maharashtra, Telephone No : 020 - 6621100, Fax : 020 - 66211040, Website : http://www.scdl.net. |
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