Planning Systematic Development, Collecting Relevant Data, Managing Rural Projects. Even in these days of cutting-edge technological advancements and the boom in the industrial sector, a large section of India’s population is still dependent on agriculture for a living. Hence, the rural development sector continues to attract the investment of a considerable amount of resources. The demand for professional managers in this sector has grown over the years. Rural managers are in demand in the Government, in NGOs, in banks, in rural-based industries, cooperatives, etc., and a number of institutions have been established to train professional managers in rural development.
India lives in the hinterland. This is how our country is best known and the majority of our population lives in villages. Therefore, it is important that our villages are developed so that their standard of living can improve. The Government of India and the State Governments initiate various schemes for rural development from time to time but the fact remains that these cannot be effective if not planned properly and executed systematically. Rural development has always been the prime focus of our government since independence.” All Five-Year Plans were focussed towards the special benefit of the rural community. Some of the objectives have been achieved and in others we have failed but the effort for further development has not ceased.
For example, in the White Revolution, an operation started by the Dairy Development Board, the concept was high production of milk and dairy products. The scheme was very successful in Punjab, Haryana, Gujarat, Madhya Pradesh and the production of milk and milk based-products increased exponentially. Further, the products were exported yielding high return of foreign exchange. That was a splendid example of a successful rural development program. As a result, farm income increased and the quality of life of the villagers improved. Today farmers in these places have more than a dozen of cows or buffaloes and the income gained is cumulative. This was further carried out in other States in a phased manner and the result has been equally encouraging.
Rural planners have realised that a sustained development process can get the best possible result for rural development. Another excellent example pertains to the Green Revolution. This was launched to increase the yield of food products and produce export variety. Again the northern States took the lead and produced maximum yield and earning for the country. The import of food grains was reduced considerably thus saving a lot of money for the country. All these are due to sustained rural development activities. Given the magnitude of our rural population the Government of India has woken up to the fact that proper rural development will yield good income prospects. Therefore, the Government is encouraging professionals to set up industry and development process in rural areas. Apart from the Government of India, many voluntary agencies and private companies are also supporting rural development and Rural Management.
The knack to work in villages cannot be developed overnight. It is a continuous process of development and the spirit has to come from within. The basic objectives, if one works in a rural area, are the upliftment of the rural working and living styles. This requires quite devotion and needs lots of patience. The advantage of working in a village or in a rural area is the pollution free environment. Secondly, the hygienic food and pure water would add more to the health of the person. The other advantage is the absence of political interference which would help one work properly.