Online Indian Population Email Matrimonial Services Social Networking Online Urban Indians Mainline

E-mailing, Job Search Most Preferred by Onliners

E-mailing, Job Search Most Preferred by Onliners

For the online Indian population email is the primary purpose for getting connected but off late online dating and matrimonial services along with social networking are gaining prominence a survey reports.

"With almost half the online urban Indians (48 percent) undertaking it, online matrimonial search has established itself as a 'mainline' online activity.

Twelve million online urban Indians are using online matrimonial search, making it the 13th most popular online activity.

It has also been one of the biggest 'gainers' in users among the online activities in last one year," says India Online 2007, a survey conducted by JuxtConsult, an online research solutions consultancy firm.

However, the top three most preferred activities by online users as per the survey are, emailing (95 percent), job search (73 percent) and instant messaging (62 percent).

The survey conducted to understand the internet users in the country adds, "Almost 60 percent of users of both the online activities are common, i.e. 37 percent of all internet users undertake online matrimony and online dating/friendship.

"This is significantly higher than last year when only nine percent of all internet users undertook both the activities.

In comparison to matrimony, dating/friendship are a more popular online activity with 51 percent net users undertaking it and it ranks 10th in terms of popularity.”

The latest entrant, social networking sites like Orkut, Facebook among others have already rallied up 44 percent of the internet time with over 11 million Indians getting hooked to it.

Chalking out a demographic profile of internet users in the country, the survey points out that South India leads the online activity with 39 percent of all net users coming from South.

The survey also points out that only 18 percent of net users are women and even only one in five matrimonial users are women.

At 48 percent usage level now, the category has seen an addition of a 33 percent of all net users joining the category in this year. "There is no denying that matrimonial websites are now gaining prominence if we go by the number of people who register with us.

We are making it easier for them by bringing out vernacular matrimonial websites, which is attracting a large section of the online matrimonial search users," says Uday Zokarkar, Business Head, Bharatmatrimony Centre.

Bharatmatrimony group (vernacular sites also included) has been voted as the most preferred matrimonial site in the survey.

Another activity, which is the second most, preferred by online users, is job search. Searching jobs online is no more limited to big cities and only four out of 10 online job seekers in urban India come from the top 10 metro cities, the survey adds.

Earlier such online services which were restricted only to westerner's is now gaining popularity among Indian's which is a good sign for players eyeing to enter this space.

E-mailing, Job Search Most Preferred by Onliners

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