After course on film, IIM-A students to study Television

After studying the success and failure of films, students of the Indian Institute of Management, Ahmedabad ( IIM-A ) will now learn strategies behind shows on television — be it reality shows where celebrities hurl abuses at each other or the daily soaps with saas-bahu struggles.

Considering the popularity of the course on ‘Contemporary Film Industry : A business perspective’, the premier management institute is starting a course on the television industry. The new course is being designed to give students a glimpse of the television industry. It will give them an insight into the functioning of the industry, which has thousands of programs under production in almost 14 languages.

The elective course on television will cover the economics, production and marketing of television content in the broadcast business. The course on television will also invite stalwarts from the industry as guest lecturers. IIM-A’s faculty members from other areas will also give lectures during the course. IIM-A has seen a 200% jump in students opting for the course on the film industry since its introduction in 2008.

“The mushrooming of daily soaps, talk shows, game shows, music and dance programs, in addition to film-based programs, has led to TV viewing in India being revolutionized. Through this new course, we will introduce students to the business of the television and broadcasting industry which has witnessed growth rates of 10% to 12% per annum over the last decade,” said film producer Bharathan Kandaswamy, visiting faculty at IIM-A. Kandaswamy, who is the coordinator for Contemporary Film Industry course at IIM-A, who will introduce the TV course too.

Once approved by the academic committee at IIM-A, the elective course will be offered to second year students of the institute’s flagship Post Graduate Program in Management.

With 160 million TV households in the country, the television industry is the most flourishing in the field of entertainment. Today, the Indian TV industry, estimated at $5 billion, runs parallel to the big screen.

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