‘Brass Tacks of Entrepreneurship’ Program held
An entrepreneur must have the ability to identify the need or the gap in the market, mobilise resources and take the risk to fill this gap, said J.S.R.K. Prasad, CEO of Better Castings, a city – based company, on 13th April, 2011.
Doling out tips to students of Maris Stella College, Vijayawada on ‘Brass Tacks of Entrepreneurship’ at a programme organised by The Hindu Business Line Club, Mr. Prasad said one needn’t be a born entrepreneur.
“The right kind of situation can be created to tap the inherent talent of an individual to groom him or her into a successful entrepreneur,” he contended.
Categorising entrepreneurs as serial entrepreneurs (Mukesh Ambani), lifestyle or passionate entrepreneurs (J.R.D. Tata) and social entrepreneurs (Anna Hazare), he said the students needed to see where they fitted in.
Coming down to the brass tacks of entrepreneurship, he said one needed to have dreams or goals and perseverance, the fire in the belly that burns out anything that comes in the way of realising one’s dreams.
“Innovation is yet another key area for a successful entrepreneur,” he stressed, adding that it was equally important to master the art of learning, unlearning and relearning, listening – not just with ears but with all your five senses and the art of questioning to get to the bottom of the truth.
K. Naga Sundari, head of the MBA department in the College, and K. Chandrasekaran, Regional General Manager, The Hindu, Vijayawada, were among those who were present.