PRISM adds new BBM programme
PRISM Degree and PG College has added a new academic programme, BBM Plus, to its already existing BBM ( Bachelor of Business Management ) programme. The new course was inaugurated by the Rector of Andhra University P.V.G.D. Prasad Reddy Visakhapatnam on 23rd March, 2012.
According to the Correspondent of the college D. Satyanarayana Reddy, the old BBM programme will continue and the new one will generate an additional intake of about 40 students. The new course will be run in collaboration with TIME.
Giving details on the course, the Director of TIME J.V. Murthy said that academically it will be in tune with normal BBM programme of Andhra University but students who opt for the BBM Plus course, will be exposed to certain value addition during the three years of study.
“In the first year the students will be given coaching in Business English Communication and at the end of the year they will be awarded a certificate from Cambridge University. In the second year they will be coached for various competitive examinations and during the third year they will taken for industrial training, summer internship and taken through various aspects of group discussion and personal interview skills,” said Mr. Murthy.