Amrita School of Communication – Coimbatore

Amrita School of Communication

In recent times, while communication industries have proliferated, communication schools have hardly kept pace with the enormity and diversity of such growth.

Industry experts have been complaining against the declining quality of graduates coming from universities. Clearly, the recent proliferation of media schools hasn’t helped the cause of professional merit.

At Amrita School of Communication ( ASCOM ), we understand that students tend to excel in areas they are most interested in. Our search for excellence therefore begins with our programs that provide students, greater choice, focus and flexibility.

To meet this objective, we have dug deep into the synergies offered by our sister institutions. Today, there is no other institution / university in India that provides a Postgraduate Degree as well as the advantage of being directly associated with an award winning general news & entertainment television like Amrita TV, winner of 15 Kerala state awards.

In the area of integrated marketing communication, our very highly ranked Amrita School of Business is at hand to provide valuable academic inputs along with experts from the industry.

Our students will have access to the university’s E – learning studios and state – of – the – art multimedia lab. Amrita has also put together VIDYA, an incredible multi – disciplinary digital online text, audio and video repository.

Thus, we are making sure that students joining our courses have adequate exposure to cutting edge digital technologies and opportunity to rub shoulders with the best in the media business.

Amrita School of Communication Placements

Placements in media and allied industries are based on portfolios and merit. Campus placements in both print and visual media are now gaining momentum, thanks to the proliferation of new channels, dailies and magazines seen in the recent years. In addition, there are opportunities in new and upcoming career streams including marketing communications, web communications and animation.

The School works with advertising agencies, newspaper publishing houses, the animation and graphic design industries, PR agencies, television news / entertainment channels, TV program production houses, corporate and visual communications departments for campus placements.

Last year, students were placed with newspapers New Indian Express and News Today, TV Channels including Amrita TV and Asianet and other media organizations such as Mode Research and Advertising, New Delhi and Drop Cap Media, Ernakulam.

A significant percent of the 2011 graduating batch of MA students has already been placed with top media organizations.

Amrita School of Communication Programs

1. MA Communication

ASCOM offers a two-year masters program in communication with multiple specializations. Students are trained to become competent professionals in Journalism, Video Production, Animation, Web Content & Design, or Integrated Marketing Communication.

2. Post Graduate Diploma in Journalism

ASCOM offers a one-year postgraduate diploma in journalism. The program imparts training to students interested in print and broadcast journalism. This also provides students an opportunity to make a lateral entry into our M.A. (Communication) program in the second year.

2. BA Mass Communication

Amrita has been among the few Indian Universities to have adopted the UNESCO Model Curricula for Journalism Education since 2008. The syllabus is updated annually by industry experts and academicians keeping in mind the demands of the industry

Amrita is proud to be one of India’s first universities to have adopted this model curriculum for its BA ( Mass Communication ) program.

Amrita School of Communication Admission Procedure

1. ELIGIBILITY for MA and PGDJ

  • Entrance Exam ( CAPTEST* )
  • Group Discussion ( GD )
  • Personal Interview ( PI )

* Candidates with 70% or more marks in aggregate or during the first two years of their Bachelor’s degree may be exempted from the entrance exam

2. ELIGIBILITY for BA Mass Communication

  • Minimum of 50% marks in aggregate in the Higher Secondary Board exam
  • Personal interview

3. How to Apply

Application forms can be obtained from the department or may be downloaded by clicking the respective links given below. Completed application forms along with demand draft worth {rupee] 350/- and testimonials should be mailed to “The Admissions Coordinator, Amrita School of Communication, Amrita Vishwa Vidyapeetham, Ettimadai, Coimbatore – 641 112”. The DD should be drawn in favour of “Amrita Vishwa Vidyapeetham”, payable at Coimbatore. Candidates applying for more than one program will have to send a separate application forms for each program along with separate DDs

4. Fee Structure

  • The fee structure specified is only indicative. The School reserves the right to modify and add to the fee structure as and when necessary.
  • Candidates desirous of obtaining admission to MA or PGDJ programs should pay the fees before the program begins, when they are notified of their selection into the program, after CAPTEST.
  • Candidates seeking admission into the BA ( Mass Communication ) program should pay the fees after the selection process is complete, when they are notified of their selection into the program.
  • All fees are calculated per year unless specified otherwise.

Vidya Amrita’s Infra structure

1. Equipment

The School of Communication has state – of – the – art equipment – Sony High End Digital Cameras, Audio & Vision Mixing, Graphics & Sound Editing software and equipment. A high speed computer lab is fully enabled for Web Design, Animation and Video Editing. Classrooms are spacious with adequate sound and projection facilities.

2. Digital Library

Amrita’s Digital Library is appropriately known as Vidya. It is a multimedia – rich 1.5 Tera Byte of information including audio and text, video lectures, journals, news shows and documentaries from around the world. All these are available to Amrita students on the campus network through streaming and on-demand mode.

Vidya began as a modest Digital Information Repository, but today includes learning materials from some of the best universities and research centres around the globe. Amrita students incorporate this archived material into their learning schedules; this contributes immensely to the in – depth understanding of subjects taught.

3. Hostel

Separate hostel facilities are provided for girls and boys. Students are provided with adequate amenities so as to make them feel at home. The stay in the hostel enables students to imbibe a different life-style and provides an opportunity to become involved in activities such as yoga, meditation, sports and music, as per their individual preferences.

4. Medical Facilities

A dispensary with two, 24 hour on call doctors and a few beds is available. Besides attending to the medical needs of the students, staff and others on the campus, the dispensary also conducts an annual routine medical checkup of all students. Doctors are assisted in this task by specialist doctors from the city. The dispensary provides free medical care to the poor and needy of the Ettimadai village.

Amrita School of Communication Contacts

Amrita School of Communication,
Amrita Vishwa Vidyapeetham University,
Ettimadai,
Coimbatore – 641105 ( TN ),
Phone : 0422-2656422-540 / 541,
Email : ascom@amrita.edu,
Website : www.amrita.edu/ascom.