UGC National Eligibility Test NET : UGC NET December 2014 Management Syllabus

UGC NET December 2014 Management Syllabus

**Important : It is notified that UGC has assigned the responsibilities to the CBSE for conducting the UGC NET December 2014.

CBSE NET December 2014 Management Syllabus

Code No. : 17

Subject : Management ( including Business Administration  Management / Marketing / Marketing Management / Industrial Relations and Personnel Management., etc ).

Note :

There will be two question papers, UGC NET Management Paper II and Paper III ( Part – A & B ). UGC NET Management Paper II will cover 50 Objective Type Questions ( Multiple choice, Matching type, True / False, Assertion – Reasoning type ) carrying 100 marks.

UGC NET Management Paper III will have two Parts – A and B; UGC NET Management Paper III ( A ) will have 10 short essay type questions ( 300 words ) carrying 16 marks each. In it there will be one question with internal choice from each unit ( i.e. 10 question from 10 units; Total marks will be 160 ).

UGC NET Management Paper III ( B ) will be compulsory and there will be one question from each of the Electives. The candidate will attempt only one question ( one elective only in 800 words ) carrying 40 marks. Total marks of UGC NET Management Paper III will be 200.

UGC NET Management Paper II & Paper III ( A ) [ Core Group ]

Unit – I

  • Managerial Economics – Demand Analysis
  • Production Function
  • Cost – Output Relations
  • Market Structures
  • Pricing Theories
  • Advertising
  • Macro – Economics
  • National Income Concepts
  • Infrastructure – Management and Policy
  • Business Environment
  • Capital Budgeting

Unit – II

  • The concept and significance of organisational behaviour – Skills and Roles in an organisation – Classical, Neo – Classical and Modern Theories of Organisational Structure – Organisational Design – Understanding and Managing individual behaviour personality – Perception – Values – Attitudes – Learning – Motivation.
  • Understanding and Managing Group Behaviour, Processes – Inter – personal and group dynamics – Communication – Leadership – Managing change – Managing conflicts.
  • Organisational Development.

Unit – III

  • Concepts and perspectives in HRM; HRM in changing environment.
  • Human Resource Plarming – Objectives, Process and Techniques.
  • Job analysis – Job Description.
  • Selecting Human Resources.
  • Induction, Training and Development.
  • Exit policy and Implications.
  • Performance Appraisal and Evaluation.
  • Potential Assessment.
  • Job Evaluation.
  • Wage Determination.
  • Industrial Relations and Trade Unions.
  • Dispute Resolution and Grievance Management.
  • Labour Welfare and Social Security Measures.

Unit – IV

  • Financial Management – Nature and Scope.
  • Valuation Concepts and Valuation of Securities.
  • Capital Budgeting Decisions – Risk Analysis.
  • Capital Structure and Cost of Capital.
  • Dividend Policy – Determinants.
  • Long – Term and Short – Term Financing Instruments.
  • Mergers and Acquisitions.

Unit – V

  • Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
  • Promotion Decisions – Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management;
  • Uses of Internet as a Marketing Medium – Other related issues like branding, market development, Advertising and retailing on the net.
  • New issues in Marketing.

Unit – VI

  • Role and Scope of Production Management; Facility Location; Layout Planning and Analysis; Production Planning and Control – Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
  • Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT / CPM.

Unit – VII

  • Probability Theory; Probability distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi – square tests.
  • Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet – based applications.

Unit – VIII

  • Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
  • Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.

Unit – IX

  • Concepts – Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business – Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification;
  • Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship ( Organisational Entrepreneurship ).

Unit – X

  • Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices;
  • Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.

UGC NET Management Paper III ( B )

[ Elective / Optional ]

Elective – I

  • Human Resource Management ( HRM ) – Significance; Objectives; Functions; A diagnostic model; External and Internal environment;
  • Forces and Influences; Organizing HRM function.
  • Recruitment and Selection – Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up.
  • Performance Appraisal System – Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.
  • Development of Personnel – Objectives; Determining Needs; Methods of Training & Development programs; Evaluation.
  • Career Planning and Development – Concept of career; Career planning and development methods.
  • Compensation and Benefits – Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
  • Employee Discipline – importance; causes and forms; Disciplinary action; Domestic enquiry.
  • Grievance Management – Importance; Process and Practices; Employee Welfare and Social Security Measures.
  • Industrial Relations – Importance; Industrial conflicts; Causes; Dispute settlement machinery.
  • Trade Unions – Importance of Unionism; Union leadership; National Trade Union Movement.
  • Collective Bargaining – Concept; Process; Pre-requisites; New trends in collective bargaining.
  • Industrial Democracy and Employee Participation – Need for industrial democracy; Pre – requisites for industrial democracy; Employee Participation – Objectives; Forms of Employee Participation.
  • Future of Human Resource Management.

Elective – II

  • Marketing – Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
  • Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands – Meaning and Role; Brand building strategies; Share increasing strategies.
  • Pricing objectives; Pricing concepts; Pricing methods.
  • Product – Basic and Augmented stages in New Product Developments
  • Test Marketing Concepts.
  • Promotion mix – Role and Relevance of advertising
  • Sales promotion – media planning and management.
  • Advertising – Planning, execution and evaluation.
  • Different tools used in sales promotion and their specific advantages and limitations.
  • Public Relations – Concept and Relevance.
  • Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
  • Wholesaling and Retailing – Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
  • Marketing Research – Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
  • Marketing to Organisations – Segmentation Models; Buyer behaviour models; Organisational, buying process.
  • Consumer Behaviour theories and models and their specific relevance to marketing managers.
  • Sales Function – Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’.
  • Use of internet as a medium of marketing; Managerial issues in reaching consumers / organisation through internet.
  • Structuring and managing marketing organisations.
  • Export Marketing – Indian and global context.

Elective – III

  • Nature and Scope of Financial Management.
  • Valuation Concepts – Risk and Return; Valuation of Securities; Pricing Theories – Capital asset pricing model and Arbitrage pricing theory – Understanding financial statements and analysis thereof.
  • Capital budgeting decisions; Risk analysis in capital budgeting and Long – Term sources of finance.
  • Capital Structure – Theories and Factors; Cost of capital.
  • Dividend Policies – Theories and Determinants.
  • Working Capital Management – Determinants and Financing; Cash management; Inventory management; Receivables management.
  • Elements of Derivatives.
  • Corporate risk management.
  • Mergers and Acquitions.
  • International Financial Management.

Elective – IV

  • India’s Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export – oriented units; Export incentives.
  • International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
  • International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
  • WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks – NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
  • Technology monitoring; Emerging Opportunities for Global Business.

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UGC NET December 2014 Management Syllabus | UGC NET Management Syllabus 2014

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38 Responses to “UGC NET December 2014 Management Syllabus”

  • I have done btech in computer science and mba in marketing with 73 % marks. My age is 30 years. Shall i eligible for net exam
    By aditya from lucknow on March 23, 2015 at 5:16 pm
  • I had done MBA in HR and had got 64% marks and my age is 30 years. shall I eligible for NET exam. What are the subjects for me to choose for this exam
    By jyoti from Delhi on February 11, 2015 at 12:50 pm
  • Sir please give me the best wrinkle for ugc net of paper first
    By Bhagvan soni from Sheopur, MP on February 9, 2015 at 6:12 pm
  • can i eligbl for ugc net if i hd pssd distnc eductn mba
    By kundan kumar from muzaffarpur on January 14, 2015 at 12:23 pm
  • Sir I did mba in finance plzz tell me what subjects I choose
    By geetika from chandigarh on January 7, 2015 at 11:34 pm
  • i um doing distance mba in marketing and wish to appear in ugc net 2015...plsss. guide me.
    By vijay from new delhi on January 6, 2015 at 2:12 am
  • I have completed M.Com and completed NET (COM), interested to do NET (Management). whether eligible? Also like to get latest NET SYLLABUS for MANAGEMENT. please inform. Regards,
    By Dr. Ganesh Chandra Chattopadhyay from Santiniketan, W.B. on December 31, 2014 at 6:47 pm
  • I would like to know about the vanue of test my rollno. 87170265 and my exm centre r central university of himachal pradesh,po box-21,dharamshala, dist- kangra-176215
    By Shilpa Mankotia from kangra (H.P) on December 26, 2014 at 9:32 am
    By khasim from guntur A.P on December 22, 2014 at 3:04 pm
  • Respected sir, I Want apply for NET exam guide me.
    By C D THAKOR from ahmedabad on December 21, 2014 at 9:54 pm
  • Dear Sir,I have completed my MBA in Marketing Management.I am interested in teaching.Please guide me for the same.
    By Vipin Kabra from Nanded on December 16, 2014 at 5:06 pm
  • Is exam pattern from Dec.2015 changed ie; subjective instead of objective In section III in management subject? Till UGC-NET June 2015 all sections have objective questions. Please clear this points.
    By Manoj Kumar from Lucknow on November 26, 2014 at 12:41 pm
  • sir,mam i have done bsc msc in fashion designing.which subject choose for ugc net.
    By sukhpal singh from muktsar on November 14, 2014 at 11:45 am
  • please send my june 2015 result roll no.41081935
    By Smita Chowdhury from mumbai on October 30, 2014 at 12:23 am
  • i am student of mba 1sem jrh university
    By Niraj kumar singh from siwan on September 9, 2014 at 4:58 pm
  • I Have completed my mba from SMU in HR. Am I eligible for giving NET exam?
    By Aarti Verma from Patna on October 30, 2013 at 4:42 pm
  • Dear Sir/Madam, I would like to pursue my career in teaching.I am an engineering graduate and then I have done my masters in marketing management(2 years full-time). I would like to appear & clear the UGC NET exam in management steam.Your guidance is required on the same.
    By Pradeep Jayant Pendalwar from Mumbai, Maharashtra on October 22, 2013 at 5:50 pm
    By shalini from NEW DELHI on September 25, 2013 at 3:58 pm
  • Hi Sir, please provide me the syllabus for ugc net for management
    By LUBNA KARKARIA from Pune, Maharashtra on July 25, 2013 at 3:21 pm
  • MANAGEMENT STUDIES should be covering all aspects and tools which is well covered in the syllabus. I req the candidates who have passed and are appearing and appeared to place their valuable comment on exam and the syllabus given.
    By R A SINGH from DELHI on July 7, 2013 at 9:50 pm
  • not clear about ugc net management syallabus.plz update
    By anuj from delhi on May 23, 2013 at 9:20 pm
  • how many subjects i have 2 chose for elective(papaer 3)
    By priyanka from chd on January 2, 2013 at 6:33 pm
  • Hi, Please do visit this web page for UGC NET December 2015 Syllabus for Management (
    By Sr. Content Editor on December 4, 2012 at 10:44 am
  • please sir send management syllabus for p.hd
    By jaanvi from noida on December 3, 2012 at 8:13 pm
  • tough syllabus
    By Ayyub Ahemad Quraishi from Nagpur on December 2, 2012 at 12:40 pm
  • Too much good syllabus
    By Ayyub Ahemad Quraishi from Nagpur on December 2, 2012 at 12:38 pm
  • Hi, To know about the management syllabus, Please refer the following web page ( To view the old question papers, please refer the following web page (
    By Sr. Content Editor on December 2, 2012 at 10:28 am
  • give more clarity about management syllabus.suggest best way to be qualified in net exam.please give some previous question papers and you should mention the web site in which they were given.
    By kaleel from nellore on November 29, 2012 at 4:31 pm
  • The syllabus is very nice to study, what we have studies in mba is covered
    By nagaraju.n from gundlupet, mysore on November 7, 2012 at 8:51 am
  • Hi, To download the computer science syllabus, Please refer the following web page (
    By Sr. Content Editor on October 26, 2012 at 10:53 am
  • please sir send computer science & application syllabus which code - 87
    By sandeep kumar maurya from noida,up on October 23, 2012 at 7:47 pm
  • Hi, I want qualify net in management, Please update me on the pattern and syllabus for June 2015 exam and in which colleges Management course is available in Delhi.
    By Mansi Jaiswal from Delhi on June 29, 2012 at 9:39 am
  • Please update me on the pattern and syllabus for June 2015 exam
    By Shweta Sharma from fatehabad,haryana on June 6, 2012 at 9:48 am
  • someone told me that pattern of exam is changed, now ugc net exam dont have any subjective type question, but here it shows that 3rd section have essay type question, can you clear me, whats the original pattern now in june 2015 exam and whats the syllabus.??
    By swati mehta from fatehabad,haryana on May 8, 2012 at 5:05 pm
  • i am interested to get registerd for UGC NET june 2015 in management
    By shilpa mehta from jodhpur on May 7, 2012 at 2:45 pm
  • i have read todayon times of india that syllabus of ugc 2015 which is held on june 24 is objective type and there will be no negative marks.
    By sneha mishra from patna on April 27, 2012 at 10:40 pm
  • hi please provide me with full information regarding, ugc net 2015 books publishers.
    By wajid razzaq from karimnagar on April 27, 2012 at 12:05 pm
  • I've completed my U.G. In Bsc.Botany Spl in Industrial micro biology in 2015 & in 2015 i completed my M.B.A in Marketing. which stream am i eligible for NET exam MGT or other???
    By Gurumoorthy from Cumbum. on February 4, 2012 at 11:36 am