CBSE NET 2018 Management Syllabus

Subject : Management ( including Business Administration Management / Marketing / Marketing Management / Industrial Relations and Personnel Management., etc ). ( Code No : 17 )


There will be two question papers, UGC NET Management Paper II and Paper III ( Part – A & B ). UGC NET Management Paper II will cover 50 Objective Type Questions ( Multiple choice, Matching type, True / False, Assertion – Reasoning type ) carrying 100 marks.

UGC NET Management Paper III will have two Parts – A and B; UGC NET Management Paper III ( A ) will have 10 short essay type questions ( 300 words ) carrying 16 marks each. In it there will be one question with internal choice from each unit ( i.e. 10 question from 10 units; Total marks will be 160 ).

UGC NET Management Paper III ( B ) will be compulsory and there will be one question from each of the Electives. The candidate will attempt only one question ( one elective only in 800 words ) carrying 40 marks. Total marks of UGC NET Management Paper III will be 200.

UGC NET Management Paper II & Paper III ( A ) [ Core Group ]

Unit – I

  • Managerial Economics – Demand Analysis
  • Production Function
  • Cost – Output Relations
  • Market Structures
  • Pricing Theories
  • Advertising
  • Macro – Economics
  • National Income Concepts
  • Infrastructure – Management and Policy
  • Business Environment
  • Capital Budgeting

Unit – II

  • The concept and significance of organisational behaviour – Skills and Roles in an organisation – Classical, Neo – Classical and Modern Theories of Organisational Structure – Organisational Design – Understanding and Managing individual behaviour personality – Perception – Values – Attitudes – Learning – Motivation.
  • Understanding and Managing Group Behaviour, Processes – Inter – personal and group dynamics – Communication – Leadership – Managing change – Managing conflicts.
  • Organisational Development.

Unit – III

  • Concepts and perspectives in HRM; HRM in changing environment.
  • Human Resource Plarming – Objectives, Process and Techniques.
  • Job analysis – Job Description.
  • Selecting Human Resources.
  • Induction, Training and Development.
  • Exit policy and Implications.
  • Performance Appraisal and Evaluation.
  • Potential Assessment.
  • Job Evaluation.
  • Wage Determination.
  • Industrial Relations and Trade Unions.
  • Dispute Resolution and Grievance Management.
  • Labour Welfare and Social Security Measures.

Unit – IV

  • Financial Management – Nature and Scope.
  • Valuation Concepts and Valuation of Securities.
  • Capital Budgeting Decisions – Risk Analysis.
  • Capital Structure and Cost of Capital.
  • Dividend Policy – Determinants.
  • Long – Term and Short – Term Financing Instruments.
  • Mergers and Acquisitions.

Unit – V

  • Marketing Environment and Environment Scanning; Marketing Information Systems and Marketing Research; Understanding Consumer and Industrial Markets; Demand Measurement and Forecasting; Market Segmentation – Targeting and Positioning; Product Decisions, Product mix, Product Life Cycle; New Product Development; Branding and Packaging; Pricing Methods and Strategies.
  • Promotion Decisions – Promotion mix; Advertising; Personal Selling; Channel Management; Vertical Marketing Systems; Evaluation and Control of Marketing Effort; Marketing of Services; Customer Relation Management;
  • Uses of Internet as a Marketing Medium – Other related issues like branding, market development, Advertising and retailing on the net.
  • New issues in Marketing.

Unit – VI

  • Role and Scope of Production Management; Facility Location; Layout Planning and Analysis; Production Planning and Control – Production Process Analysis; Demand Forecasting for Operations; Determinants of Product mix; Production Scheduling; Work measurement; Time and Motion Study; Statistical Quality Control.
  • Role and Scope of Operations Research; Linear Programming; Sensitivity Analysis; Duality; Transportation Model; Inventory Control; Queueing Theory; Decision Theory; Markov Analysis; PERT / CPM.

Unit – VII

  • Probability Theory; Probability distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests of Hypothesis; Large and small samples; t z, F, Chi – square tests.
  • Use of Computers in Managerial applications; Technology issues and Data processing in organizations; Information systems; MIS and Decision making; System analysis and design; Trends in Information Technology; Internet and Internet – based applications.

Unit – VIII

  • Concept of Corporate Strategy; Components of Strategy Formulation; Ansoffs Growth Vector; BCG Model; Porter’s Generic Strategies; Competitor Analysis; Strategic Dimensions and Group Mapping; Industry Analysis; Strategies in Industry Evolution, Fragmentation, Maturity, and decline.
  • Competitive strategy and Corporate Strategy; Transnationalization of World Economy; Managing Cultural Diversity; Global Entry Strategies; Globalisation of Financial System and Services; Managing International Business; Competitive Advantage of Nations; RTP and WTO.

Unit – IX

  • Concepts – Types, Characteristics; Motivation; Competencies and its development; Innovation and Entrepreneurship; Small business – Concepts Government policy for promotion of small and tiny enterprises; Process of Business Opportunity Identification;
  • Detailed business plan preparation; Managing small enterprises; Planning for growth; Sickness in Small Enterprises; Rehabilitation of Sick Enterprises; Intrapreneurship ( Organisational Entrepreneurship ).

Unit – X

  • Ethics and Management System; Ethical issues and Analysis in Management; Value based organisations; Personal framework for ethical choices;
  • Ethical pressure on individual in organisations; Gender issues; Ecological consciousness; Environmental ethics; Social responsibilities of business; Corporate governance and ethics.

UGC NET Management Paper III ( B )

[ Elective / Optional ]

Elective – I

  • Human Resource Management ( HRM ) – Significance; Objectives; Functions; A diagnostic model; External and Internal environment;
  • Forces and Influences; Organizing HRM function.
  • Recruitment and Selection – Sources of recruits; Recruiting methods; Selection procedure; Selection tests; Placement and Follow-up.
  • Performance Appraisal System – Importance and Objectives; Techniques of appraisal system; New trends in appraisal system.
  • Development of Personnel – Objectives; Determining Needs; Methods of Training & Development programs; Evaluation.
  • Career Planning and Development – Concept of career; Career planning and development methods.
  • Compensation and Benefits – Job evaluation techniques; Wage and salary administration; Fringe Benefits; Human resource records and audit.
  • Employee Discipline – importance; causes and forms; Disciplinary action; Domestic enquiry.
  • Grievance Management – Importance; Process and Practices; Employee Welfare and Social Security Measures.
  • Industrial Relations – Importance; Industrial conflicts; Causes; Dispute settlement machinery.
  • Trade Unions – Importance of Unionism; Union leadership; National Trade Union Movement.
  • Collective Bargaining – Concept; Process; Pre-requisites; New trends in collective bargaining.
  • Industrial Democracy and Employee Participation – Need for industrial democracy; Pre – requisites for industrial democracy; Employee Participation – Objectives; Forms of Employee Participation.
  • Future of Human Resource Management.

Elective – II

  • Marketing – Concept; Nature and Scope; Marketing myopia; Marketing mix; Different environments and their influences on marketing; Understanding the customer and competition.
  • Role and Relevance of Segmentation and Positioning; Static and Dynamic understanding of BCG Matrix and Product Life Cycle; Brands – Meaning and Role; Brand building strategies; Share increasing strategies.
  • Pricing objectives; Pricing concepts; Pricing methods.
  • Product – Basic and Augmented stages in New Product Developments
  • Test Marketing Concepts.
  • Promotion mix – Role and Relevance of advertising
  • Sales promotion – media planning and management.
  • Advertising – Planning, execution and evaluation.
  • Different tools used in sales promotion and their specific advantages and limitations.
  • Public Relations – Concept and Relevance.
  • Distribution channel hierarchy; Role of each member in the channel; Analysis of business potential and evaluation of performance of the channel members.
  • Wholesaling and Retailing – Different types and the strengths of each one; Emerging issues in different kinds of retailing in India.
  • Marketing Research – Sources of Information; Data Collection; Basic Tools used in Data Analysis; Structuring a Research Report.
  • Marketing to Organisations – Segmentation Models; Buyer behaviour models; Organisational, buying process.
  • Consumer Behaviour theories and models and their specific relevance to marketing managers.
  • Sales Function – Role of technology in automation of sales function Customer relationship management including the concept of ‘Relationship Marketing’.
  • Use of internet as a medium of marketing; Managerial issues in reaching consumers / organisation through internet.
  • Structuring and managing marketing organisations.
  • Export Marketing – Indian and global context.

Elective – III

  • Nature and Scope of Financial Management.
  • Valuation Concepts – Risk and Return; Valuation of Securities; Pricing Theories – Capital asset pricing model and Arbitrage pricing theory – Understanding financial statements and analysis thereof.
  • Capital budgeting decisions; Risk analysis in capital budgeting and Long – Term sources of finance.
  • Capital Structure – Theories and Factors; Cost of capital.
  • Dividend Policies – Theories and Determinants.
  • Working Capital Management – Determinants and Financing; Cash management; Inventory management; Receivables management.
  • Elements of Derivatives.
  • Corporate risk management.
  • Mergers and Acquitions.
  • International Financial Management.

Elective – IV

  • India’s Foreign Trade and Policy; Export promotion policies; Trade agreements with other countries; Policy and performance of Export zones and Export – oriented units; Export incentives.
  • International marketing logistics; International logistical structures; Export Documentation framework; Organization of shipping services; Chartering practices; Marine cargo insurance.
  • International financial environment; Foreign exchange markets; Deterrnination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating Agencies and Implications of their ratings.
  • WTO and Multilateral trade agreements pertaining to trade in goods; trade in services and TRIPS; Multilateral Environmental Agreements ( MEAs ); International Trade Blocks – NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.
  • Technology monitoring; Emerging Opportunities for Global Business.


54 thoughts on “UGC NET 2018 Management Syllabus

  1. i have completed my mba in finance what are the subjects i need to prepare in and can i teach commerce students and mba students as well?when is the next exam date

  2. I have herd that 10 July 2016 paper will contain only optional question and there is no subjective pattern. pls provide details regarding current syllabus and exam pattern for net exam.

  3. Sir,I am doing Post Graduate Diploma in marketing management one year diploma course in IGNOU in distance mode,I want to persue Ph.D in management,sir,pls suggest me which paper I need to take to write UGC-NET exam.

  4. Sir,I’m doing M.Com in field of commerce, so in which subjects I can attempt for NET exams?

  5. Hello Sir/Madam, I completed my MBA with Finance and Marketing and I want to give NET for management I am passionate about teaching.kindly please guide me

  6. I want to apply for NET Exam, please tell me the syllabus for management paper as I am interested in teaching management students

  7. Sir, I have completed my MBA in Logistics & Supply chain management. Kindly guide me for appearing for net entrance.

  8. Sir i want to apply for net 2016 .i have done mba in finance and have done economics honours frm delhi university.can i apply fr exonomics subject.and can u suggest me books for net

  9. i have completed mba- hr .i am preparing for net exam .i want to know is it marketing mgt study compulsory for hr mgt net exam

  10. Dear Sir/Madam,
    I have done MBA in Finance and Marketing. I want to appear for Net exam.
    Can i opt for “Economics” as i don’t want to opt for Management as a subject in Net exam. Please suggest

  11. Dear Sir,
    I have completed MBA in finance & Marketing.What are the favorable subjects for me to attempt for NET DEC 2015?
    Can I opt for Social science(Business Education)
    Could you please share the pattern and syllabus also..

    Thanks & Regards

  12. i have completed MBA in Marketing and got 8.8 grad from gujarat technical university and i want to do net and want to good job in college and want to be a good proffesor please suggest me .

  13. I have completed pgdm in marketing and hr and i want to do net and be a good proffesor.

  14. I have completed MBM-HR. Iam preparing for net exam. I want to know is it marketing mgt study compalsary for hr mgt net exam.

  15. i have done mba (hr and finance)what are the subjects for me to choose for this exam by rekha kumari

  16. I have done btech in computer science and mba in marketing with 73 % marks. My age is 30 years. Shall i eligible for net exam

  17. I had done MBA in HR and had got 64% marks and my age is 30 years. shall I eligible for NET exam. What are the subjects for me to choose for this exam

  18. I have completed M.Com and completed NET (COM), interested to do NET (Management). whether eligible? Also like to get latest NET SYLLABUS for MANAGEMENT. please inform. Regards,

  19. I would like to know about the vanue of test my rollno. 87170265 and my exm centre r central university of himachal pradesh,po box-21,dharamshala, dist- kangra-176215

  20. Dear Sir,I have completed my MBA in Marketing Management.I am interested in teaching.Please guide me for the same.

  21. Is exam pattern from Dec.2014 changed ie; subjective instead of objective In section III in management subject? Till UGC-NET June 2014 all sections have objective questions. Please clear this points.

  22. Dear Sir/Madam,

    I would like to pursue my career in teaching.I am an engineering graduate and then I have done my masters in marketing management(2 years full-time). I would like to appear & clear the UGC NET exam in management steam.Your guidance is required on the same.

  23. MANAGEMENT STUDIES should be covering all aspects and tools which is well covered in the syllabus. I req the candidates who have passed and are appearing and appeared to place their valuable comment on exam and the syllabus given.

  24. give more clarity about management syllabus.suggest best way to be qualified in net exam.please give some previous question papers and you should mention the web site in which they were given.

  25. Hi, I want qualify net in management, Please update me on the pattern and syllabus for June 2012 exam and in which colleges Management course is available in Delhi.

  26. someone told me that pattern of exam is changed, now ugc net exam dont have any subjective type question, but here it shows that 3rd section have essay type question, can you clear me, whats the original pattern now in june 2012 exam and whats the syllabus.??

  27. i have read todayon times of india that syllabus of ugc 2012 which is held on june 24 is objective type and there will be no negative marks.

  28. I’ve completed my U.G. In Bsc.Botany Spl in Industrial micro biology in 2008 & in 2012 i completed my M.B.A in Marketing. which stream am i eligible for NET exam MGT or other???

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