HCL Info Unveils Ultrabook

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HCL Info Unveils Ultrabook

HCL Infosystems, on Wednesday, unveiled its first ultrabook here, priced ₹ 51, 990 onwards. It would be available in retail stores from next week, while two others would be launched in the next two months.

The Ultrasmart ME Series 3074, powered by third generation Intel Core i3 processors, is sleek ( less than 18mm with metal casing ) and comes with a 39 – month warranty. It has 4 GB RAM ( upgradeable to 8 GB ), an internal 32 GB hard disk storage, 1.3 MP VGA camera and Bluetooth.

Marketing campaign

The company has also launched a new marketing campaign focussed on print and digital media for the ultrabooks, featuring brand ambassador Nargis Fakhri.

Betting big on the ultrabook segment, the company said it would launch three new devices in the next three months to cash in on their burgeoning demand.

“Though ultrabooks are a niche category now, the numbers are witnessing significant growth. We expect that from about one per cent share of the notebook sales, ultrabooks will grow to contribute about 10 per cent in the next six months,” HCL Infosystems Vice – President and Head Consumer Computing Princy Bhatnagar told reporters here. Ultrabook is a higher – end type of notebook ( laptop ) as defined by Intel.

They are designed to feature reduced size and weight, without compromising on performance and battery life. These use low – power Intel processors with integrated graphics and unibody chassis.

Companies such as Acer, Asus, HP, Samsung and Toshiba have already introduced their ultrabooks in the Indian market.

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