Masters Scholarships in Domus Academy 2018
Scholarship for Masters Students in Fashion Management at Domus Academy Italy ( 2018 ).
Study Subject ( s ) : Fashion Management.
Course Level : Masters.
Scholarship Provider : Domus Academy.
Scholarship can be taken at : Italy.
10 Corso Como was conceived in 1990 by the former fashion editor and publisher Carla Sozzani as the very first “Concept Store”, term that was coined to define this radically new retail format. Starting with the art gallery and bookshop, Carla Sozzani has transformed a car-workshop in Milano into a multi-functional boutique, a living magazine where visitors are engaged with her editorial choices in food and fashion, music and art and lifestyle and design. In the last 15 years this concept has been exported and 10 Corso Como stores can be found in Beijing, Shanghai, Seoul and soon in New York.
Maintaining and opening physical stores while the retail sector is facing the current situation is a major challenge. It’s no secret that the traditional model of revenue and profitability for retailers and their suppliers is in crisis, due to the growth of online retail. While it’s true that global e-commerce increases every year, more than 50% of shoppers worldwide still prefer to make their clothing & footwear purchase in store, especially in the luxury segment. Physical retail stores are still highly valued, given their intrinsically sensorial and experiential quality. This is the case of 10 Corso Como, which has continuously articulated new stories to educate, entertain and excite their customers.
Domus Academy Masters Scholarship Description
Candidates are requested to present original recommendations to 10 Corso Como based on in-depth research and analysis of the global luxury fashion retail industry. The research should cover market macro-trends (business models, consumer behaviour, social and technological innovation) and best practices from existing luxury multi-label and specialty retailers. Following their analysis, candidates will present a synthesis of their insights and present one or more portraits of future luxury fashion consumers, their lifestyle and purchasing behavior, current and emerging means of communication. Finally, candidates will present an essential list of original ideas for 10 Corso Como to remain the leading Concept Store in the global competitive scenario.
The balance between consistency and creativity will be considered as a fundamental element of the project.
The works must be delivered to Domus Academy by and no later than 8th September, 2017.Candidates will be informed about the results of the competition by e-mail on 29th September, 2017.
Application Form Submission 16 Dec 2020 to 16 Jan 2021.